New Page 1

I am providing you this very small package of information to introduce you to Synthetic oil and Amsoil in particular. Please read it over and if you have any questions please feel free to E-mail me at syntheticoil@mchsi.com. You can download all of these files by Clicking on "Edit", "select all:, "Edit", "Copy" then open up a Word document and right click and click "Paste". You can then save the file to read at your leisure or print them if you wish. there are 40 pages.

Synthetic oil will improve your car, truck, motorcycle or even your lawnmower engine. You can expect an increase in gas mileage as well as having extended drain intervals. With increased gas mileage and extended drain intervals, synthetic oil is a no-brainer.

With extended drain intervals you will also save time by not having to change oil as often. This also saves the environment by not having as much used oil to dispose of as well as not sending American money overseas.

If you need any other information or would like to become an Amsoil dealer and purchase Amsoil products at wholesale contact me. If you become a dealer using my Dealer Application I will provide you a free website just like mine.

At this time I will reimburse you $15.00 of your dealer fee. For a dealer application click here

Print the form and fill it out in ink. Fill out Part B and Option #2. Sign the form and send this copy to:

Base article is from Muscle Mustangs and Fast Fords Magazine, with additional commentary by Performance Oil Technology, L.L.C.

Have you ever heard the story about the light bulb that doesn’t burn out or the razor that never dulls? Sure, these stories get exaggerated, but sometimes there’s an element of truth to the rumors leaking out of a manufacturers skunkworks. One particular rumor that sounds too good to be true is “an experimental motor oil that increases horsepower, practically stops internal engine wear in its tracks and improves fuel efficiency.”

Well, synthetic motor oil is not a rumor. It’s been in use ever since World War II (the Germans used it on the cold eastern front because conventional oil wouldn’t flow in the arctic-like weather). Even though it sounds too good to be true, synthetics do reduce engine wear, improve gas mileage and increase horsepower. This is because synthetic oil molecules are superior in a number of ways to mineral-based oils

Without getting too technical, suffice it to say that synthetics have a much higher resistance to heat than mineral-based oils. Because synthetic oil is composed of molecules that are uniform in weight and shape, its heat of vaporization is much higher (more than 600 deg. F.) compared to conventional oil, which begins evaporating at temps as low as 350 deg. F. This added stability at high temperature means that your hard-working engine wont burn up as much oil- and that means less sludge and fewer varnish deposits in the engine.

Added lubricity is another attribute of synthetics. The uniform diameter of synthetic oil polymers allows them to more easily slide over one another. The resultant reduction in friction shows up as more horsepower and torque and reduced internal engine wear.

Higher film strength, however is one of the major benefits of synthetics. Film strength is what keeps oil molecules from being pushed away from each other under pressure. Mineral based oil has a film strength of about 400 psi, while synthetics usually exceed 3000 psi. In an area where two metal surfaces meet, the film of oil between them prevents them from rubbing and wearing away at each other. Synthetics do a better job of this than conventional mineral oils. It takes more than seven times as much pressure to squeeze synthetic oil from between two surfaces than mineral-based oil. Consequently, synthetics are much better at keeping your engine like new.

Please be aware that not all synthetics are created equal. There is wide differences in quality and protection provided by the various synthetics. Additionally, not all synthetics are 100% synthetic. Many are partial synthetics marketed under the perception of full synthetics to the unsuspecting consumer or even hydrocracked oils such as Castrol Syntec, for example, which is a hydroisomerized petroleum oil marketed under the disguise of a synthetic. There are no PAO (polyalphaolefin) synthetic molecules in Castrol Syntec, yet because of legal finagling with the definition of synthesized motor oils they can legally be called synthetic. Basically, they changed the definition of a synthetic to fit their process of highly refining a petroleum base oil, called hydrocracking and fought with Mobil and the National Advertising Council to loosen the definition of a synthetic.

Film strength is important in another way- cold start protection. Regular mineral-based oil will not remain as a boundary layer (a uniform thin coating) on metal surfaces when an engine is turned off. Mineral-based oil drains off parts and out of passageways into the oil pan. Additionally, mineral-based oils contain waxes and parafins that come out of the earth and solidify when it gets colder outside, therefore making it even harder to pump the oil when cold. When you crank your vehicle the metal surfaces (crankshaft, camshaft, lifters, connecting rod bearings, piston pin bushings & bearings, piston, rings and cylinder walls) that require lubrication are not fully lubricated in the time it takes for the oil pump to pressurize the lubrication system and supply oil to the engine.

With Mineral-Based Oil Your Engine is Not As Well Protected During One of The Most Critical Times: Engine Start-Up:

Engine start-up lubrication is one of the most critical times for lubrication. Small amounts of wear occur every time you start your engine with mineral-based oils. Over time, these small amounts of wear add up to larger amounts and result in increase clearances, reduced oil pressure, increase oil consumption and reduced life of your engine. Synthetic motor oil, on the other hand, will stay on engine parts and coat them uniformly because of its high film strength and greater heat affinity (it adheres better to hot metal parts). Additionally, synthetics prevent start-up engine wear and are pumped to critical passageways, surfaces and bearings much faster than mineral-based oils. With mineral-based oils your engine is basically running with no oil (which can be as much as 20-30 seconds, depending on the severity of cold weather, after cranking the motor). With synthetics after several hundred thousand miles you still will have a strong running engine, instead of a used-up engine that may require a re-build. This has been proven by millions of miles of customer usage and countless laboratory and field tests.

(As an extra benefit, some synthetics are designed for longer drain intervals. This offsets the added cost of synthetic oil. AMSOIL has motor oils designed for 25,000 mile/1-year or 35,000 mile/1-year drain intervals (or longer with by-pass filtration). There is no other oil company in the world that can match AMSOIL’s extended drain interval capability or quality).

Okay. Synthetics are great. The real question is: Why doesn’t everybody use them? Manufacturers don’t use synthetics in production vehicles (except as where needed to prevent component failure during the warranty period) for at least two reasons. It is our opinion that they want to sell you a new vehicle more often, and synthetic motor oil would significantly reduce their chances of doing that. Additionally, the oil companies want to sell oil to keep their oil wells and refineries running and they do that by recommending the 3000-mile oil change. Sure, they all offer a synthetic or semi-synthetic now, but it is only a very small percentage of total oil sales volume. A few auto companies install synthetic oil as a factory fill in very high performance vehicles such as the Chevrolet Corvette, for example.

Basically, what you are seeing here is the oil and auto companies working together so they both benefit from the "3000 mile oil change").

(Many of the same oil companies that recommend 3000 mile oil changes in the U.S. also offer and recommend 12,000-18,000 mile oil changes in Europe , and have been for many years and have plans for increasing that to nearly 30,000 mile oil changes in the future. The technology is available yet AMSOIL is the only one to offer a superior extended drain synthetic oil that far exceeds the performance specifications of any other type and brand of oil and back it with their own warranty).

AMSOIL Synthetic Lubricants offers a 25,000 mile/1-year oil change, a 35,000 mile/1-year oil change with Super Duty Filtration (require changing every 12,500 miles or 6-months, whichever comes first). Should the consumer choose AMSOIL By-Pass Filtration, this will allow for virtually no oil changes and filter down to 1/10-micron particle size. The average consumer spending excessive amounts of time and money changing their oil every 3000 miles does not get the same level of performance and protection as the AMSOIL customer that is saving both time and money and getting maximum performance, protection and extending the life of their engine and transmission (AMSOIL also offers synthetic extended drain interval transmission fluid that will virtually eliminate transmission wear and reduce operating temperatures approximately 20-50 deg. F., depending on operating conditions)

Please note that a new gasoline powered engine should be run on the factory fill mineral-based oil for about the first 500 miles and large diesel engines should be run about 5000-6000 miles in general before changing to synthetic oil. Mineral oil's lower shear strength can help promote easier engine wear-in, although you can convert to synthetic oil sooner if you like. Many production vehicles today come factory filled with synthetic oil. Engine break-in is not as critical today as it was in the old days. Material, engineering advances and manufacturing technology has improved drastically from the days when long break-in periods were required.

It is good practice to perform the first oil and filter change at 500 miles because the initial change contains the highest wear metal content in the used oil and filter. The added friction and surface abrasion that mineral-based oils provide actually helps to seat the valves and create even mating surfaces between parts during the first several hundred miles (such as piston rings and cylinder walls). This is a time in the engine’s life that generates a high level of metal, aluminum, copper and some lead particles in the oil (that cannot all be caught by the filter). Again, you are perfectly ok to use synthetic oils sooner if you choose to (with the exception of 2-cycle engines). Your engine will still wear-in properly although it may take just a short time longer as compared to petroleum oil.

Major racing teams don’t appear to use synthetics, but things aren’t always what they seem. The racing team’s sponsor might want you to believe there’s a certain kind of motor oil in the car’s crankcase, but every successful race team in the world uses synthetic lubricants throughout the car and about 85% of them use AMSOIL. Your probably wondering how we know these facts. It's simple: we work in the automotive industry with many professionals involved in the racing industry.

Interestingly enough, the biggest reason that synthetic lubricants are not in widespread use is because the would-be consumer does not know of the benefits provided by synthetics. Also, they are not sure where to go to ask or who to ask. Asking your local parts counterman at the auto parts or the high school kid at the quick-lube shop is not the answer, or even asking your local auto dealer that sold you the car- remember, they are usually tied in with the manufacturers brand or oil and the 3000 mile oil change myth. You should seek out and acquire information from a Certified Lubrication Specialist, lubrication engineer or unbiased automotive engineer or competent mechanic that fully understands and can explain the benefits of synthetics and the drawbacks of mineral-based oil to the consumer. But beware, there are many mechanics out there that are so engrained in the old way of thinking that they refuse to change their way of thinking or even open up their minds to the fact that there are automotive engineers, lubrication engineers and chemists that know a heck of a lot more about motor oils, filtration, vehicles and synthetics than them.

Also, even though people have known about synthetics for years, consumers continue to be brand and price driven. The rationale continues to be, “My grandpappy used brand V in his model T, so I won’t use nothing else.” Or, “I been using brand Q in my IROC for years. If I change brands now I’ll blow the motor.” Or, “ I ain’t payin’ no five dollars a quart, no siree, Bob, I ain’t that stupid.” Or, “I ain’t using none of that synthetic oil...that’s stuff’s made out of beans...I want some real crude oil.” (this last statement was an actual statement from a customer in a snowmobile store. He was having 2-cycle spark plug fouling problems due to the mineral- based oil mixture he was using. The store suggested he use a synthetic oil and 2 new spark plugs to eliminate the fouling issue. He declined and purchased 2 boxes of spark plugs and his usual crude oil mix ; guess some people will never change).

When switching to synthetic motor oil, it is important to keep several things in mind regarding oil consumption. Keep extra quarts of synthetic handy. Although many synthetic oil manufacturers tout the compatibility of their oils with mineral-based oils, adding mineral oil to synthetic oil will drastically reduce the level of engine protection that was initially designed into the synthetic oil as well as the mileage to your next oil change. Also, as the mineral oil breaks down it will contaminate the rest of the oil, leaving sludge and varnish deposits in the engine (this is because mineral oil is made up of many chemically dissimilar hydrocarbons, including waxes, all of which react differently under different operating conditions). By adding a mineral oil to synthetic oil you will also see a reduction in engine efficiency. depending on how much, and when, the mineral-based oil was introduced.

There are many different companies that offer synthetics. because this overview is intended to give readers a general idea of the benefits of synthetic lubricants, we have not discussed the specific differences between all the individual brands and their formulations. Keep in mind that there are significant differences between brands of synthetics, which will affect the performance and longevity of your engine, transmission, axles, bearings and chassis components.

When AMSOIL Inc. developed the world’s first API rated synthetic motor oil in 1972, new parameters for motor oil performance were established. AMSOIL motor oil outperformed conventional petroleum motor oils on all counts. Today, virtually every motor oil manufacturer has followed AMSOIL’s lead and offers synthetic motor oils of their own. What can motorists expect when they switch their vehicles to AMSOIL motor oil?

Immediate Start-Up Protection

Sixty percent of all engine wear happens during engine start-up. AMSOIL motor oils use high polarity base stocks and special anti-wear agents that form a thin film that clings to engine parts, preventing metal to metal contact and providing immediate start-up protection. AMSOIL motor oils also lubricate vital engine components by quickly flowing through the engine immediately after start-up.

AMSOIL synthetic motor oil reduces friction more effectively than conventional oils, so engine bearings rotate easier. This saves energy and conserves fuel. When the engine doesn’t have to work as hard to move its parts, that power can now be used to drive the vehicle. Many new AMSOIL users also report their shift points actually decrease due to the added power their engines experience.

Since AMSOIL synthetic motor oils create less friction, they also help reduce fuel consumption, increasing a vehicle’s fuel economy significantly. Operating with AMSOIL, the engine doesn’t have to work as hard to turn the wheels, so it takes less fuel to run.

AMSOIL motor oils can reduce excessive operating temperatures of oil sumps by up to 20º F compared to conventional petroleum motor oils. Friction generates heat and since AMSOIL motor oils reduce friction, less heat is generated. AMSOIL motor oils also carry heat away from the engine more efficiently that conventional oils to further enhance the cooling process.

Conventional motor oils contain wax impurities that cause the oil to thicken at low temperatures, which slows the flow of oil through the engine at start-up and promotes wear. Conventional oils can thicken to the point where the engine won’t even turn over and start. AMSOIL synthetic motor oils contain no wax impurities. AMSOIL motor oils help engines start easier in low temperatures than conventional motor oils and flow more quickly to engine parts for immediate start-up protection. Most users of AMSOIL motor oils find they no longer need to use a block heater in cold weather.

In Test Results of Industry Standard Four-Ball Wear Testing, Harley-Davidson's Own "Genuine" Oil Produces the Highest Wear Scar vs. Other Leading Motorcycle Oil's!

Harley-Davidson Maintains That You Use Their "Genuine" Oil, yet Harley Davidson Doesn't Even Make Their Own Oil. Harley-Davidson oil is manufactured by Sunoco.

Learn The Facts About Harley-Davidson Oil in this Eye-Opening Article written by A.J. Amatuzio, President and CEO of AMSOIL INC.

"A situation my daughter, Lyn, told me about recently got me to thinking about how good it is to be able to blend our own oils and have complete control over our own product quality.

Lyn loves to ride motorcycles. She recently purchased a Harley-Davidson bike and took it to the local Harley shop to have our new AMSOIL Motorcycle Oil installed. The mechanic took issue with her not using the oil Harley-Davidson sells, saying, "I'll use AMSOIL motor oil when AMSOIL starts making motorcycles!"

How would you answer a challenge like that? I was pleased to hear Lyn's response. She said, " I'll start using Harley-Davidson motor oil when Harley starts making oil!"

Perfect! The fact is that Harley-Davidson, like so many other "brands" of oil, contract with one or more oil companies to make their lubricants. Often, the decision as to who actually makes a private labeled product is based on low bid, and like almost everything manufactured by a low bidder, short cuts are taken in order to meet the low price.

I understand that Harley-Davidson has contracted with one company for a number of years to make their oil. That's good, but it still doesn't change the fact that they make motorcycles, not oil. Now consider all the private label oils out there. Every manufacturer that makes equipment with an engine has it's own name on an oil bottle. That includes all the major auto manufacturers, the makers of motorcycles, ATV's, snowmobiles, farm equipment, you name it, and they all have oils. But none of these equipment manufacturers actually make oil. They sell oil to make more money, and then they often price these oils well above the going rate for competitive lubricants because, like Harley-Davidson, they can specify or create the impression that only their oil are to be used in their equipment.

Now there's nothing wrong in having a goal to make money, but let's get real here. Why would anyone want to use a product manufactured down to a price rather than up to high quality standards? We have tested a number of these private label motor oils and two-cycle oils and we found that many are mediocre quality products. None of them even comes close to performing as well as AMSOIL lubricants, and that's a fact!

I'm not taking shots at Harley-Davidson. They make good motorcycles (although I liked my Goldwing better). And I understand their concern that normal automotive oils not meeting API C specs shouldn't be used in their bikes. But when they imply that AMSOIL Motorcycle Oil is not as good as their brand or I hear that one of their dealers recommended not using AMSOIL, I get a little hostile. Those kinds of statements are the very reason we introduced our motorcycle oils in the first place. And when we say use our 20W-50 motorcycle oil in V-Twin motorcycle engines, that definitely includes Harley-Davidson motorcycles.

Our Motorcycle Products Brochure, G-391, includes wear comparisons of AMSOIL Motorcycle Oils vs. other oils, including H-D "Genuine". Both our oils demonstrate superior wear protection over all other tested brands. Interestingly enough, the highest wear scar in this test turned out to be Harley-Davidson's own "Genuine" oil!

There is a good reason why AMSOIL Motorcycle Oils protect so well against wear. They are formulated with significantly higher levels of zinc and phosphorus, which when included in proper formulation with other high quality additives, provide superior wear protection at the high operating temperatures typical of motorcycles. In addition, synthetic oils inherently reduce sump temperatures so the engines actually run cooler.

The fact is, Harley would do well to have AMSOIL make their oils for them. Then they could be assured that their oil was indeed a superior product. As it is, there may be absolutely nothing wrong with their oil for use in average service, but I guarantee you as the oil temperature gets hotter, like it does when sitting in traffic on asphalt on a hot summer day, the Harley-Davidson with AMSOIL in the crankcase is going to be far better protected and run far cooler than the bike with H-D "Genuine" oil in it. There's just no two ways about it!

So, my daughter Lyn will be going back to this mechanic armed with the facts about AMSOIL Motorcycle Oils and a few facts about H-D oil. Nobody's going to tell her that her dad's oils are not the very best. She knows better, and she's on a mission to prove her point. Who knows? Knowing Lyn, she might sign up another AMSOIL Dealer in the process."

AMSOIL Synthetic 10W-40 and 20W-50 motorcycle oils give motorcyclists what they need: Superior wear protection for high- stress motorcycle engines and transmissions that stay clean and deposit-free.

One of the most common questions we are asked is what is the recommended transmission lube for Harley-Davidson, both big twins and sportsters?

Synthetic Oil Technology Recommendations
	Engine	Transmission	Chaincase
883cc and 1200cc Sportster	MCV 20w-50 Motorcycle oil	MCV 20w-50 Motorcycle oil
1340cc and 1450 cc models	MCV 20w-50 Motorcycle oil	SVG 75w-90 SEVERE Gear Lube	MCF 10w-40 Motorcycle oil
Shovelheads, Panheads & Flatheads	AHR SAE 60 Racing oil	match existing requirements	match existing requirements

The answer is for 883cc and 1200cc sportster motorcycles, the AMSOIL Synthetic 20W-50 Motorcycle Oil (MCV) is recommended for both the engine and transmission. On 1340cc and 1450cc models, the 20W-50 Motorcycle Oil (MCV) is recommended for the engine crankcase, Severe Gear 75W-90 Gear Lube (SVG) for the transmission and the 10W-40 Motorcycle Oil (MCF) for the chaincase.

AMSOIL INC. set out to examine the specifics of the overly broad “Nothing Outperforms...” Mobil claim. AMSOIL 5W-30 Synthetic Motor Oil (ASL) and Mobil 1 SuperSyn 5W-30 Motor Oil were analyzed in five key bench tests measuring motor oil performance: NOACK volatility, flash/fire point, pour point, four ball wear and total base number (TBN). As shown in the charts below, AMSOIL outperformed Mobil 1 in all five areas.

The NOACK Volatility Test determines the evaporation loss of lubricants in high-temperature service. The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy, increased oil consumption and excessive wear and emissions. A maximum of 15 percent evaporation loss is allowable to meet the API SL and ILSAC GF-3 specifications. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil lost an extremely low 4.9 percent of its original weight during high-temperature service, maintaining its superior protective and performance qualities,while Mobil 1 SuperSyn 5W-30 Motor Oil lost 9.17 percent of its original weight.

The Four Ball Wear Test determines the wear protection properties of a lubricant by measuring the wear scars produced by four metal balls in sliding contact under the test parameters. The smaller the average wear scar, the better the wear protection provided by the lubricant. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil completed the Four Ball Wear Test producing a smaller wear scar than the Mobil 1 SuperSyn 5W-30 Motor Oil.

The Flash/Fire Point Test determines the lowest temperatures at which application of a flame will cause lubricant vapors to ignite (flash point) and sustain burning for five seconds (fire point). Lubricants with higher flash and fire points exhibit more stable volatility characteristics and are safer to use and transport. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil has higher flash and fire points than does Mobil 1 SuperSyn 5W-30 Motor Oil.

The Pour Point Test determines the lowest temperature at which a lubricant flows.The lower a lubricant’s pour point,the better protection it provides in low-temperature service.As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil has a lower pour point than Mobil 1 SuperSyn 5W-30 Motor Oil.

Total Base Number (TBN) is the measurement of a lubricant’s reserve alkalinity. The higher a motor oil’s TBN, the more effective it is in handling contaminants and reducing the corrosive effects of acids for an extended period of time. As shown in the graph, AMSOIL 5W-30 Synthetic Motor Oil has a higher TBN than Mobil 1 SuperSyn 5W-30 Motor Oil.

Mobil will not recommend or guarantee 25,000 mile/1-year drain intervals like AMSOIL 5W-30, 10W-30 or 10W-40 or 35,000 mile/1-year drain intervals like AMSOIL 0W-30 Severe Service Synthetic does and that is a fact. No-where on the Mobil bottle does it state 25,000 miles/1-year or 35,000 miles/1-year.

Mobil 1 has run the tag line for their advertising stating "nothing outperforms Mobil 1". Mobil makes a good oil, but I'm here to tell you that it does not outperform Amsoil Synthetic Oils. They can come out with all the catchy advertising buzz words to market their oils, but in the final analysis, buzz words don't add one thing to their product's performance. The only reason Amsoil has continued to grow and prosper competing with large corporations like Mobil is that AMSOIL products have consistently performed better.

Here's a special excerpt from A.J. Amaturio, President of AMSOIL, as written in the monthly AMSOIL Action News magazine to all AMSOIL Dealers regarding AMSOIL and Mobil 1:

"As most of you are aware. Mobil 1 was introduced after AMSOIL had paved the way for synthetic motor oils back in the '70's. When it was introduced it cased great concern among many of our Dealers. But in my Presidents Message at the time, I assured everyone that having Mobil 1 on the market would only help us sell more oil. Mobil confirmed everything we had been saying about synthetic oils, and our products and claims instantly became more credible.

Since then, we have always been compared to Mobil 1. When people think of synthetic motor oil, they think of Amsoil and Mobil 1, not the other Johnny-come-lately's that have come on the market more recently. I have always said that Mobil 1 is a good motor oil, because compared to the run-of-the-mill motor oils on the market, it is. I have also always said that AMSOIL motor oil is better, again, because it is. Mobil makes their oils to run at normal drain intervals while we make ours for extended drain intervals, and therein lies the difference. Their oils don't have to be as good as ours, so they are not.

To prove that point, we ran a number of comparative tests on our 5W-30 and Mobil 1 SuperSyn 5W-30. The test results are published in this Action News, and they confirm what I have been saying all along. AMSOIL makes a better motor oil.

These test results show significant differences between the oils. Look at the results of the NOACK Volatility Test. Which synthetic oil is going to last longer in service? Look at the difference in Total Base Numbers. Again, which oil is going to provide the longest lasting protection? Look at the Four Ball Wear Test. Which oil will protect against engine wear better? In every category we tested, Amsoil proved superior. Lower pour point, higher flash and fire points, AMSOIL tested best.

So when I hear claims that nothing outperforms Mobil 1, I have to say "wrong!". They may have good slogans and marketing hype, but when it comes to superior performance,

AMSOIL Synthetic 10W-30 Motor Oil (ATM) and 10 competing conventional and synthetic 10W-30 motor oils were subjected to a series of API motor oil tests. The competing oils included petroleum-based Castrol GTX Drive Hard, Mobil Drive Clean, Pennzoil with Purebase, Quaker State Peak Performance and Valvoline, as well as synthetic-based Valvoline Synpower, Quaker State , Castrol Syntec, Pennzoil and Mobil 1 SuperSyn Multi-Vehicle.

The Thin-Film Oxygen Uptake Test (TFOUT) measures the oxidation stability of engine oils.

The High Temperature/High Shear Test (HTHS) measures a lubricant’s viscosity under severe operating conditions.

The NOACK Volatility Test measures the evaporation loss of oils in high temperature service.

Total Base Number (TBN) is the measurement of a lubricant’s reserve alkalinity for combating acids.

The Cold Cranking Simulator Test (CCS) measures a lubricant’s viscosity at low temperatures and high shear rates.

The Four-Ball Wear Test measures a lubricant’s wear protection properties.

The impressive test results show AMSOIL Synthetic 10W-30 Motor Oil outperformed the competitors in each test.

The Thin-Film Oxygen Uptake Test evaluates the oxidation stability of lubricating oils. A mixture of the test oil and chemistries found in gasoline engine operation (oxidized/nitrated fuel, soluble metals and distilled water) are placed in a test vessel, which is pressurized with oxygen and placed in a heated bath. Anti-oxidant breakdown is evident when the oxygen pressure in the vessel rapidly decreases. At this point, the induction time (break point) of the oil is recorded. As shown in the graph, AMSOIL Synthetic 10W-30 Motor Oil had the highest induction time of all the tested oils. In fact, it didn’t reach its break point in over 500 minutes of testing.

The superior oxidation stability of AMSOIL Synthetic 10W-30 Motor Oil allows it to effectively resist the formation of engine deposits and sludge, keeping engines running clean and efficient and extending oil life. It also resists thickening, maintaining its superior wear protection and lubricating properties and maximizing fuel efficiency.

The High Temperature/High Shear Test measures a lubricant’s viscosity under severe high temperature and shear conditions that resemble highly-loaded journal bearings in fired internal combustion engines. In order to prevent bearing wear, it is important for a lubricant to maintain its protective viscosity under severe operating conditions. The minimum High Temperature/High Shear viscosity for a 30 weight oil is 2.9 cP. As shown in the graph, AMSOIL Synthetic 10W-30 Motor Oil surpasses this minimum standard and displayed the highest High Temperature/High Shear viscosity in the group.

The superior viscosity retention of AMSOIL Synthetic 10W-30 Motor Oil in the face of severe temperature and shear conditions allows it to provide continuous, unsurpassed protection for engine bearings, extending equipment life and preventing wear.

NOACK Volatility (ASTM D-5800

The NOACK Volatility Test determines the evaporation loss of lubricants in high temperature service.The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy and increased oil consumption, wear and emissions. A maximum of 15 percent evaporation loss is allowable to meet API SL and ILSAC GF-3 specifications. As shown in the graph, AMSOIL 10W-30 Synthetic Motor Oil outperformed its nearest competitor by over 30 percent.

The extremely low volatility of AMSOIL Synthetic 10W-30 Motor Oil allows it to maintain its superior protective and performance qualities throughout extended drain intervals, even when faced with severe operating temperatures. In addition, oil consumption and emissions are minimized and fuel efficiency is maximized.

The Pour Point Test determines the lowest temperature at which a lubricant will flow when cooled under prescribed conditions. The lower a lubricant’s pour point, the better protection it provides in low temperature service. As shown in the graph, AMSOIL Synthetic 10W-30 Motor Oil has the lowest pour point of the tested oils.

The low pour point of AMSOIL 10W-30 Synthetic Motor Oil allows it to maintain its fluidity in extremely low temperatures, reducing drag on moving vehicle parts, providing critical engine components with quick, essential lubrication and easing startup in cold temperatures. Wear is greatly reduced and equipment life is extended.

Total Base Number (TBN) is the measurement of a lubricant’s reserve alkalinity, which aids in the control of acids formed during the combustion process. The higher a motor oil’s TBN, the more effective it is in suspending wear-causing contaminants and reducing the corrosive effects of acids over an extended period of time. As shown in the graph, AMSOIL Synthetic 10W-30 Motor Oil has the highest TBN of the tested oils.

The high TBN of AMSOIL Synthetic 10W-30 Motor Oil allows it to effectively combat wear-causing contaminants and acids, providing superior protection and performance over extended drain intervals.

The Cold Crank Simulator Test determines the apparent viscosity of lubricants at low temperatures and high shear rates. Viscosity of lubricants under these conditions is directly related to engine cranking and startability. The lower a lubricant’s cold crank viscosity, the easier an engine will turn over in cold temperatures. 10W motor oils are tested at -25°C (-25 F) and must have a viscosity below 7000 cP to pass. As shown in the graph, AMSOIL Synthetic 10W-30 Motor Oil is well below the maximum requirement, while many of the competing oils barely pass.

The low cold crank viscosity of AMSOIL Synthetic 10W-30 Motor Oil reduces drag on moving engine parts and allows engines to achieve critical cranking speed in extremely frigid temperatures. Engines turn over quickly and dependably in the coldest winter temperatures.

The Four Ball Wear Test determines the wear protection properties of a lubricant. Three metal balls are clamped together and covered with the test lubricant, while a rotating fourth ball is pressed against them in sliding contact. This contact typically produces a wear scar, which is measured and recorded. The smaller the average wear scar, the better the wear protection provided by the lubricant. As shown in the graph, AMSOIL Synthetic 10W-30 Motor Oil produced the smallest wear scar of the tested lubricants.

AMSOIL Synthetic 10W-30 Motor Oil provides unsurpassed protection against engine wear. Equipment life is extended, and repairs, downtime and expenses are reduced.

AMSOIL INC. has been the leader in synthetic motor oil formulation since its introduction of the world’s first API rated synthetic motor oil in 1972. By specializing exclusively in synthetic lubricant technology, AMSOIL is able to optimize the most advanced chemistries available. The “Genuine Synthetic PAO Formulated” designation displayed on AMSOIL packaging indicates that the oils are formulated with Polyalphaolefin (PAO) synthetic base stocks. This chemistry is the industry’s premier base stock technology. Unlike conventional mineral-based chemistries, AMSOIL PAO base stocks contain fully saturated, hydrogenated molecules and are free of wax and other impurities. Combined with an exact balance of premium additives, it delivers superior hot and cold temperature performance, resists oxidation and acid formation and provides long-term wear protection. AMSOIL “Genuine Synthetic PAO Formulated” oils have shattered the parameters of the most rigorous industry testing and set the standard for all other motor oils.

Read the following and check with your tax preparer. There are many legal tax deductions for being in business.

I recently purchased a book called “Lower Your Taxes-Big Time” by Sandy Botkin. I would recommend everyone purchase this book. Below is an excerpt from the first chapter.

You will never get rich until you learn to get your taxes down to the legal minimum. There are two tax systems in this country-one for salaried employees and one for small/home-based business owners. A home-based business will make you better off than a second income. Traditional job security has declined over the years and will continue to do so, making home businesses more attractive.

You will probably save $2,000- 10,000 per year by starting your own part-time business.

There are really two sets of tax laws in this country. One is for employees; it allows deductions for normal employee items such as Individual Retirement Accounts, 401(k)s (1f you have one set up by your company), Interest and property taxes on your home, and charity. Then there are the laws for small and home-based business people who conduct their business either full or part time. In. addition to the tax deductions employees can get, small business people can deduct, with proper documentation, their house, their spouses (by hiring. them), their business vacations their cars, and food with colleagues. They can also set up a pension plan that makes any government plan seem paltry by comparison and deduct most of their “vacation” trips if they combine them with an appropriate amount of business.

The example below shows how a woman named Lori, who earned a $15,000 salary, took home only $1,156 after she deducted all her work-related expenses. Yet she could have netted the entire $15,000 had she earned it in a home-based business. This is an increase of almost 13 times her take-home pay as an employee.

It illustrates why having more than one job in a family does not produce any major effect on most people’s bank accounts because of the tax laws. This was well illustrated by Jane Bryant Quinn in a Woman’s Day article on “How to Live on One Salary.” ¹

Quinn assumed that the husband earned $40,000 per year and his wife (I’m calling her Lori) wasn’t working. They had more month than money. (Sound familiar?) Lori subsequently got an administrative job for $15,000 per year. When Quinn examined the economics of getting this extra income for the family, the results were startling!

Lori had to pay federal and state taxes on her new income. Since they filed jointly, the family’s combined income was what established their tax bracket. She paid $4,500 in new federal and state taxes, most of which were nondeductible.

Lori had Social Security withheld from her paycheck at the rate of 7.65%, which amounted to an additional nondeductible amount of $1,148 being extracted from her. She also has to commute to work 10 miles a day round trip, which is probably conservative for most people. This results in nondeductible commuting costs (in 1995) of $696.² Lori also had child care expenses that give a partial tax credit. Quinn figured that the amount spent over and beyond the tax credit was $4,250 per year.

Lori also ate out each day with colleagues, spending an average of $5 per day for lunch, five days per week. This results in a nondeductible expense of $1,250 a year.3 (I would love to know where she ate for only $5!) Now that Lori has a job, she has to have better clothing and much more dry cleaning. Quinn assumed that Lori’s increased expenses here were an extra $1,000 per year, nondeductible, of course.

Finally, with both spouses working, Lori wasn’t in the mood to cook, somewhat akin to my own life. Thus, there were more convenience foods and more eating out. This resulted in increased food costs of a nondeductible $1,000 per year at the minimum.

Add it all up and Lori’s take-home pay was a paltry $1,156 a year, for which she had to put up with the commute and the boss and the corporate hassles. (See the following summary of all these numbers, so you can do the math yourself.)

No wonder more and more people are starting up home-based and consulting businesses. In fact, according to author David D’ Arcangelo, there are currently an estimated 37 million people working from their home, “representing a 20-fold increase over the last 10 years. What’s more is that number is expected to grow by 15% annually and keep on growing! 114 This has become and will continue to become one of the greatest mass movements in the U .S.

If Lori started a home-based business, she would not be spending dramatically more money then she is currently spending. She would eat out anyway, go on trips, and have the same car expenses for repairs, gas, and insurance as she did before. If she has a home-based and/or consulting business, however, many of her expenses become deductible. This concept is known as “redirecting expenses”.1 With a home-based or consulting business, she can now deduct some of the expenses that she is incurring anyway.

In recent years, the era of large corporate profits and economic growth came to an end. Moreover, many economists believe things won’t be getting better any time soon.

Remember the American Dream? You worked hard for one employer, saved your money and retired with dignity and security. Today young and middle-aged alike are realizing that their dream of having a job with a company forever is an illusion. Just pick up any national paper and you will see companies downsizing rightsizing, and capsizing. (Remember Emron and WorldCom.)

Finally, if this isn’t bad enough, under recent tax laws, employees are shafted more than ever with limits and thresholds for their employee deductions and higher Social Security tax limits. This results in more couples working than ever before and, on many occasions, working at more than one job. It is now almost impossible to have only one job in the family and make ends meet!

Finally, with both spouses away from the home most of the day, we have more children fending for themselves until their parents get home and less discipline in the home. (I wonder if some of the shootings that occur in school today aren’t caused, in part, because many parents aren’t home to take care of their children and supervise them properly.)

The reasons so many people are going into a home-based business or becoming consultants rather than joining a traditional business are many. There is no commute (unless you have a really big home!, no boss, little if any chance of lawsuits, much less overhead, and no employees or very few employees. It is for these reasons, according to Entrepreneur Magazine, that 95% of the home-based businesses succeed in their first year and achieve an average income of $50,250 per year, with many earning much more. I should note that, in addition to all the benefits noted above, Congress will subsidize you while you’re growing your small business. If your business produces a loss in the first year or so, you can use that loss against any other income that you have. It can be used against wages earned as an employee, dividends, pensions, or interest income, or against your spouse’s earnings if you filed a joint return. If the tax loss exceeds all your and your spouse’s income for the year, no problem. You can carry back the loss two years and get a refund from the IRS (and from some states! for up to the last two years of income taxes paid or you can carry over the loss 20 years. You read it right: you can offset up to 20 years of income!

Example: Mike earns $50,000 in a job with the government. If he starts a home-based business that generates a tax loss of $10,000, he pays tax on only $40,000.

In fact, if everyone in

America

who is employed full-time got a part-time business and used the strategies suggested in this book, each employee could easily reduce his or her taxes from $2,000 to $10,000 or more each year. If all the employees and small business people applied this information, the tax bite in the U .S. would be reduced by a whopping estimated$300 billion each year. (Of course, Congress would have to change the laws if this occurred.!

This is one of my most frequently asked questions. Actually, starting a business is not as hard as most people think. In most cases, there is little or no licensing required and you can operate it out of your home with few or no overhead costs. The key is deciding what type of business is right for you.

The best business for most people is the one that excites them and/or about which they have substantial knowledge. Consider the things that you are good at or really like to do. Consider your hobbies. I know one per-son who became an antique dealer because he and his wife loved collecting antiques. Perhaps you like writing and want to be a freelance writer or freelance editor. Tutoring and training such as giving SAT lessons or music lessons from the home are becoming fast-growing businesses. Many people become distributors of products or services out of their home. If you are good with people, you should also consider one of the many good network marketing companies. Why? These companies have proven products and sales literature and you usually don’t have to store or finance inventory or even ship it to customers. The company does all that for you. It will even give you an account of all your sales and of all your distributors’ (downline sales. There is no overhead, such as rent and employees, so there’s no liability exposure, which can occur in traditional businesses. Moreover, just about every product that you can think of is currently being marketed using the network marketing approach.

In addition, most network marketing companies provide some form of residual income that provides a continual stream of income from your distributors from year to year and month to month. Finally, you get the same or even better tax benefits with network marketing than you would with any traditional business.

The only downside to network marketing is that some of these operations are shaky. If you go this route, you want to associate with a company that ~as been around a while and has a proven track record of success and proven marketing programs. Many of these companies have a very high failure rate within the first two years of operation. I would recommend that you consider only companies that have been around and continuously successful for at least two years. Check out the various distributors that you want to be associated with. You want successful people who will teach you and support you. Your best friend may or may not be the ideal person.

Research has constantly shown that it is rarely the business that determines success or failure. It is usually the business owner. Why does one-person succeed and another fail at the same business? Two words: knowledge and action. Some people want the benefits of having their own business, but they don’t take action. The result is business failure. Then there are the people who are always working. They take action all day but still fail. The reason is that they are not taking the correct actions, the knowledgeable actions that will bring the desired results. Again, the result is business failure.

It’s like drilling for oil. If you set up a drilling rig in your backyard, it’s going to fail to produce oil unless your backyard is in Texas or Alaska . The same rig in a good oil field will produce a gusher because it was placed where oil was known to exist. The point is that most people who start businesses or become consult-ants do so without all the necessary knowledge. Consequently, many people quit before they acquire through experience the knowledge that they need and also without realizing that they are getting substantial tax breaks.

The choice between being rich and being poor, for you and for millions of others, is the opportunity that starting your own consulting or small business offers. If you have one going already, then you need to make sure that you’re enjoying the many tax advantages your brilliance in so doing offers you.

· You will never get rich unless you get your tax affairs down to the legal minimum taxes

· There are two tax systems in this country: one is for employees and one is for small businesses, consultants, and home-based businesses.

1. Jane Bryant Quinn, “How to Live on One Salary,” Woman’s Day, November 1, 1994 .

2. In 1994, the IRS conservatively estimated that cars cost 29 cents per mile to own and operate. The allowed figure (as of 2002) is 36.5 cents per mile. This means that the automobile costs cited by Quinn are much lower than they would be today.

An AMSOIL dealership is a great tax saving business. Get started for only $30 per year. And I will pay $15 of it. Just ask me.

The recent introduction of Screamin' Eagle® Synthetic Lubricant by Harley Davidson® indicates the Motor Company has finally recognized the benefits of running synthetic motorcycle oil in their air-cooled engines. After years of advising dealers and customers to avoid using synthetic oils in their bikes, it's natural to wonder why the company is suddenly marketing one.

For the past 20 years, Harley-Davidson® has claimed its petroleum-based Genuine H-D Oil is best for the "unique requirements of Harley-Davidson® air-cooled V-twin engines." However, laboratory testing has consistently revealed that Genuine H-D Oil does not provide the best protection possible for Harley-Davidson® engines. In fact, Four-Ball Wear Tests show Harley-Davidson® 20W-50 Motorcycle Oil leaves a wear scar over 50 percent larger than that left by AMSOIL Synthetic 20W-50 Motorcycle Oil.

One of the major benefits of running a synthetic motorcycle oil is its resistance to oxidation and thermal degradation, which inhibit the formation of sludge and deposits that contribute to increased wear. In the past, Harley-Davidson® has defended use of its Genuine H-D Oil by arguing that oil breakdown in extreme heat is a non-issue because extreme heat conditions are not normally faced by motorcycle engines, while the superior cold-temperature benefits of synthetics also don't apply to Harleys.

The fact is. engine oil in Harley-Davidson® motorcycles is subject to very high temperatures. Being air-cooled, Harley-Davidson® engines get especially hot while idling in traffic, commonly reaching temperatures up to 240 degrees Fahrenheit. As heat and oxidation increase, so does viscosity, adversely affecting the lubricating qualities of the oil and increasing wear.

The water, soot and acid byproducts of combustion also contribute to deposit formation. Harley-Davidson® has stressed the importance of regular oil changes in order to remove these contaminants. Of course, promoting regular oil changes is also a good way to promote using petroleum-based Genuine H-D Oil. High-quality synthetic oils formulated with high-performance additives effectively withstand such contaminants, allowing motorcyclists to safely extend drain intervals.

In support of their about-face and the introduction of a synthetic oil, Harley maintains that "the Motor Company has never supported the use of synthetic products in our vehicles because there has never been any test validations completed on the numerous formulations in HD/Buell motorcycles. This product has been exclusively designed for Harley-Davidson® and is the only synthetic product TESTED and CERTIFIED by Harley-Davidson® engineering for use in HD/Buell motorcycles."

Although this is necessary marketing hype, Harley-Davidson® V-twin air-cooled engines are not unique in their lubrication requirements and do not require a special Harley-only fluid. There is nothing about Screamin' Eagle® Synthetic Motorcycle Oil that sets it apart from, or makes it better than, many other synthetic motorcycle oil formulations, except that Harley-Davidson® is marketing it and directly profiting from the sales.

According to Harley-Davidson®, one of the unique benefits offered by Screamin' Eagle® Synthetic Motorcycle Oil is its versatility. For the first time the company is recommending an oil that can be used in the engines, primary chaincases and transmissions of most Harley-Davidson® motorcycles, including Evolution XL, Evolution 1340, Twin Cam 88 and 88B, Revolution and Buell models. This feature, however, is not unique. AMSOIL 20W-50 Synthetic Motorcycle Oil may also be used in the engines, primary chaincases and transmissions of these applications, providing superior lubricating protection in each component.

How does Screamin' Eagle® Synthetic Motorcycle Oil measure up to AMSOIL in wear protection? Four-BallWear Test results indicate that AMSOIL Synthetic Motorcycle Oil still provides the best protection possible for motorcycles. In fact, Screamin' Eagle® Synthetic Motorcycle Oil leaves a wear scar nearly 80 percent larger than AMSOIL 20W-50 Synthetic Motorcycle Oil.

Not only does AMSOIL Synthetic Motorcycle Oil offer greater wear protection than Screamin' Eagle© Synthetic Motorcycle Oil, it also delivers greater value. Suggested retail price of Screamin' Eagle® is nearly $2 a quart higher than AMSOIL 20W-50 Motorcycle Oil. And because AMSOIL Synthetic Motorcycle Oil may be used for extended drain intervals of up to twice the manufacturer's suggested interval, while Screamin' Eagle® is recommended for standard drain intervals. AMSOIL customers realize additional savings.

Harley-Davidson® claims Screamin' Eagle® Synthetic Motorcycle Oil has been "exclusively designed" for use in their motorcycles, pointing to extensive bench testing and over 230,000 miles of durability testing to back it up. AMSOIL INC. has 30 years of experience providing superior lubricating protection for all brands of motorcycles, and AMSOIL Synthetic Motorcycle Oils have been tested in millions of over-the-road miles. Testimonials from countless motorcyclists further demonstrate the superiority of AMSOIL Synthetic Motorcycle Oils.

Formulated with top-of-the-line synthetic base stocks and high-temperature deposit control additives, AMSOIL Synthetic Motorcycle Oils provide superior protection and performance for motorcycles in all operating conditions. AMSOIL Motorcycle Oils effectively withstand oxidation and thermal degradation, keep wear to an absolute minimum, hold contaminants in suspension and keep engines running cool and clean.

· Saves money with extended drain intervals of up to two times the manufacturers' recommendations.

Patrick Ponsonby (Brew)
******************************
Amsoil Dealer # 1180361
Synthetic Oil, Good for your engine and good for your country